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Case Studies Delivering Next Generation Banking Architecture Program for a Major Private Bank

Automation brought about 18M € reduction in costs and saved 780 person-day.

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Unlocking The Digital Sales Potential in Investment Products for Banks

The revenue generation strategy on retail investment banking is driving banks to embrace digital transformation, which in turn presents new challenges. With the rapid advances in technology, banks now have the ability to increase the number of transactions...

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Unleashing the power of content: Transforming banking with a content house

Content has become even more important, especially in the banking industry, where customer expectations and intentions change rapidly on a daily basis. As Bill Gates famously said in 1996, "Content is the King", still rings true today...

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The Evolving Role of Enterprise Architects in a Modern Digital Business

In today’s highly competitive market, the success of a product or service depends on whether customers choose to buy it. But, with so many options in the market, how can you convince them to choose yours? This is where the value proposition comes in..

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Case Studies

Case Studies

Transforming The Retail Industry: The Role Of Modern Technologies And Innovations

Over the past few years, the retail industry has undergone a significant transformation, primarily by rapid technological advancements. The main drivers of this transformation are the increasing demand for e-commerce and omnichannel, the need to personalize the customer experience, and complex supply chain issues.

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Case Studies

From Mainframe to Microservices: A Success Story of Digital Transformation

In today’s digital age, businesses across various industries are analyzing the customer behavior to predict their next moves and make intelligent recommendations. By tracking various data such as time spent on websites, products viewed or purchased, and even location, companies can direct customers to new offers.

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Strategic Workforce Management - Achieving Business Goals Through Right People Strategy

People strategy has long been a critical area of focus for organizations as it plays a vital role in shaping the operating model. The momentum of people strategy has been fueled by factors such as digitization, COVID-19 pandemic, diverse work arrangements, global talent shortage, and globalization of the labor market.

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Unlocking The Digital Sales Potential in Investment Products for Banks

The revenue generation strategy on retail investment banking is driving banks to embrace digital transformation, which in turn presents new challenges. With the rapid advances in technology, banks now have the ability to increase the number of transactions...

Discover

Unleashing the power of content: Transforming banking with a content house

Content has become even more important, especially in the banking industry, where customer expectations and intentions change rapidly on a daily basis. As Bill Gates famously said in 1996, "Content is the King", still rings true today...

Discover

The Evolving Role of Enterprise Architects in a Modern Digital Business

In today’s highly competitive market, the success of a product or service depends on whether customers choose to buy it. But, with so many options in the market, how can you convince them to choose yours? This is where the value proposition comes in..

Discover

Standing Out In A Crowded Market: The Power Of A Strong Value Proposition

In today’s highly competitive market, the success of a product or service depends on whether customers choose to buy it. But, with so many options in the market, how can you convince them to choose yours? This is where the value proposition comes in..

Discover

Case Studies

Transforming The Retail Industry: The Role Of Modern Technologies And Innovations

Over the past few years, the retail industry has undergone a significant transformation, primarily by rapid technological advancements. The main drivers of this transformation are the increasing demand for e-commerce and omnichannel, the need to personalize the customer experience, and complex supply chain issues.

Discover

Case Studies

From Mainframe to Microservices: A Success Story of Digital Transformation

In today’s digital age, businesses across various industries are analyzing the customer behavior to predict their next moves and make intelligent recommendations. By tracking various data such as time spent on websites, products viewed or purchased, and even location, companies can direct customers to new offers.

Discover

Strategic Workforce Management - Achieving Business Goals Through Right People Strategy

People strategy has long been a critical area of focus for organizations as it plays a vital role in shaping the operating model. The momentum of people strategy has been fueled by factors such as digitization, COVID-19 pandemic, diverse work arrangements, global talent shortage, and globalization of the labor market.

Discover

Build Long-Lasting Relationships with Your Credit Card Customers by Leveraging Extrinsic Benefits

Turkish banks are playing in the Premier League of the credit card industry, both in terms of technology infrastructure and the innovative products and services they offer to their customers. For instance, while BNPL is gaining popularity in the global banking industry, Turkish banks have been enabling their customers to make installment payments through credit cards since 1998.

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From a Neglected Segment to a Major Trend: Creating User Experience for Corporate Customers

Corporate customers are a significant source of revenue for banks, accounting for more than 60% of their income. Despite this, most banks have chosen to prioritize the consumer segment in their digitalization efforts as some C-level KPIs have been the number of digital customers.

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Case Studies

Increase Commission Revenues on Your Bank’s Letter of Credit Operations

A substantial portion of the foreign trade revenues generated by banking industry originates from letters of credit operations. Despite their significance, these processes are notoriously challenging due to their long-life cycles and the involvement of large number of stakeholders.

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Case Studies

Digital Transformation of Wholesale Portal: A Journey from Monolithic to the Microservices Architecture

The technology landscape is changing faster than ever. Having built a wholesale portal years ago, the telecommunications operator found themselves struggling to keep up with customer demand and introduction of new products and services in agility.

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Case Studies

Lean and Slick: The Case for Transitioning from Legacy Commercial Loan Allocation Systems

Digital transformation is the process of creating new — or reimagining existing — business processes and products, and improving customer experiences to meet the business and market demands. If you want to compete in this hyperfast era, you need to constantly reinvent your business. Banking is no exception.

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The Emerging Role of the Chief Revenue Officer

The business models of technology companies are undergoing a significant change. In the past, these companies primarily sold products with perpetual licenses that were implemented over a long period of time, often with significant customization.

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Case Studies

Building A Future Proof Martech Stack

A cross functional DefineX team, including digital marketers, performance marketing experts, data scientists and technology strategists, designed the target marketing technologies stack that helped our client to leapfrog competition in the tightly regulated, highly competitive banking industry.

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4 Fundamental Aspects of Sales-oriented Digital Engagement Policy for Banks

As we all know, banks use digital channels as sale platforms in addition to enabling customers to make their financial transactions easily.

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Case Studies

Siebel Open UI Enablement: Customer Loyalty with a Better User Experience

DefineX teamed up with one of the leading Telco operators to meet the client's need for a Siebel UI Upgrade and application accessibility from all devices.

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A New RPA Center of Excellence Approach for Global Companies

81% of multinational companies invest in Robotic Process Automation (RPA) technology to achieve their financial savings targets [1]. Why? Because developing an RPA bot and integrating it on the UI side is easy.

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How to Master Discovery for Better Agile Management in Your Technology Projects

Discovery is the entire scope and process identification work undertaken before starting your technology projects to ensure a smoother process in an agile approach. I will briefly explain why we need a discovery phase.

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How to Prevent Your Agile Project from Turning into a Waterfall

Embarking on the journey of building a digital banking venture is a hot topic locally in Turkey (where we have been operating for many years as a digital consultancy company) and internationally for investors.

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Case Studies

IT Strategy Health Check for a Pioneering Middle Eastern Bank

IT Strategy Health Check assesses whether a bank’s IT strategy is ready for the fast-changing tech-savvy environment and in line with business strategy.

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Case Studies

Delivering Next Generation Banking Architecture Program for a Major Private Bank

Automation brought about 18M € reduction in costs and saved 780 person-day.

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The Evolution of System Integrators

System integrators who were capable of meeting every requirement in this field were running to the help of IT departments which were dealing with piles and piles of projects.

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Product-Led Growth Demystified

The technology industry is under a big shift. From products sold with perpetual licenses, implemented via big customizations over a long period of time, we have moved to an era of subscription or consumption-based XaaS models where value is expected to be realized as quickly as possible.

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Case Studies

Reduce Your Telco Product Catalog Complexity Through Product Rationalization

In the current telecommunications industry, high customer penetration and increased competition force product managers to introduce new personalized offerings regularly.

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Case Studies

How did IsBank save 67,351 hours a year by automatizing the financial analysis process?

According to research by Forrester, inefficient processes cost organizations up to 30% of their annual revenue, and digitalization can save up to 90% on operational expenses. Therefore, almost all companies are heading toward digital transformation. Banks are no exception.

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Case Studies

Multi-Channel Enablement for A Leading Turkish Bank

We created a multi-channel development program to increase the speed of time-to-market by transforming digital channels into a marketplace for all delivery teams.

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To be or not to be… a digital bank? That is the question

Creating a digital bank has been on the minds of investors in Turkey and beyond for some time. An investment in online banking appears to be promising. Is it really so? Do you know what this journey entails?

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For Banks, Excellence In Digital Sales Is Not As Unreachable As You Think

Banking is one of the areas where innovation, disruption, and customer experience have been at the forefront. The changing nature of customer demands and competition coming from the fintechs are the two important forces which are shaping the banking industry today.

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Where is the financial industry heading? Highlights from Money 20/20

Last week me and a couple of my colleagues from DefineX headed out to Amsterdam for one of fintech’s biggest events, the Money 20/20 Europe conference, an event that is considered as a platform for showcasing the latest innovations around financial services and the ideas shaping the future of Money.

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Dear Banks, Do You Really Need a Separate Credit Card Application?

Well, I think you do not! It is not easy to get into these discussions, because it would call into question the raison d'être of the structures within the banks. But if we don't discuss the matter, if we don't talk based on data and facts then we'll all be exhausted. So let me explain it in my own way, and you can do as you wish, of course.

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Enhance User Experience to Elevate Sales

Over the past decade, “user experience (UX)” has shifted from being just a buzzphrase to a major business agenda. Regardless of the industry or the company size, almost every enterprise is making UX investments to deliver seamless experiences and stay relevant to customers. Many executives

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Exploring Uncharted Waters for Digital Banking Ventures

Embarking on the journey of building a digital banking venture is a hot topic locally in Turkey (where we have been operating for many years as a digital consultancy company) and internationally for investors.

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Case Studies

Ramp Up Digital Sales Opportunities at Your Bank to Achieve 26% Increase in Customers

Two hundred fifty digital sales opportunities in 3 key areas resulted in a 26% increase in active digital customers.

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